PR stands for public relations. Generally, the PR services are acquired by non profitable organizations or any notable celebrity. Public relation is all about promoting your business or enterprise among the general public which can directly or indirectly raises the level of the enterprise. PR services are all about the implementation of various strategies that can be helpful in building up a positive image in the society.
Basically, it is the responsibility of the PR expert to take the initiative of starting the activities of public relations. It is no doubt, important to be in touch with the general public, because being in their contact helps the business in anyhow.
For non profitable organizations, it is essential to be in touch with public in order to attain or increase various sources that can be helpful for increasing the rate and standards of revenue for the enterprise. Such non profitable organizations who work with an aim of handling and supporting the needy people of the society by opening some:
- Charity homes
- Old age homes
- Orphan ages
As these enterprises do not perform any such work activity that can help them in generating sources by selling their services for the general public. That is why, it is required for them to have healthy relations with the public.