The first and the most important thing in Search Engine Optimization is Content. The content is often referred as the God in the world of SEO. Having fresh, high quality and relevant to the niche is the best thing for ranking a webpage. Mostly when people start with doing SEO they doesn’t give importance to the content and they just copy the content from other webpages or they spin the content. This decreases the quality of content on your webpage.
People mostly think having maximum number of backlinks would easily rank their web Page. But no it’s wrong only backlinks won’t rank their web page until they have the unique and quality content over their web page.
One must make sure the web page must contain at least 300 minimum words and the content should be keyword optimized. The keyword density must be in the range of 2-3%. Having just quality content but no usage of keyword would also provide you with poor results. To know more about the importance of content for SEO search for the Premium Onsite Analysis.
Moreover one thing the web page owner must keep in mind that the information that he/she provides on their web page must be eye-catching for the site viewers. The content should be written in points and can also be broken into points as having huge content might result quite boring for the site viewer.