For an ecommerce website usability is a very important aspect which can be the difference between success and failure. Let us look at some usability strategies that all ecommerce web design in Toronto firms should utilize while designing e-commerce stores for their customers.
Usability Tips for Ecommerce Store Design
You will always like to shop from a web site where it is easy to find the product instead of a site where you need to click on 15-20 options to finally reach the product page.
Designers should keep note of the fact that extensive categorization, extra clicks and long menus are really annoying for website visitors. Thus it is necessary to make navigation as well as menu options as intuitive and simple as possible.
Some other things to do:
- Keep menu with headers between 3 and 7.
- Have sub menus with maximum 3 options for each of the headers.
- Utilize clear 2 or 3 word labels for menus and sub menus.
- Use known symbols which users are familiar with such as pointing finger which generally means a link can be clicked.
First of all the checkout process needs to be simple without any redirects or going back into the shopping page.
Secondly, there should be clear error notification in case a transaction fails. The message must be clear about what the problem is and what customer should do. Additionally, it is better to keep the error message close to the particular item which requires correction.
Reduce Load Time
Visitors coming to your ecommerce portal are not going to wait more than a few seconds for a page to load. If it takes lot of time to open up then you will certainly be losing potential selling opportunities.
Thus it is necessary to optimize images, call scripts from external files, use server compression and faster hosting service to make sure that your site loads quickly.
Product page is where visitors spend most of their time and as such the page should present all required information albeit in an intelligent manner.
Some design aspects worth attempting would include:
- Swatches and alternated images for which user does not have to click. Just by rolling over the image, an enlarged version of the same image becomes visible.
- Similarly, smart fields can also be utilized where visitor is informed about any particular required action which is to be performed before moving onto next step without the need to show typical error messages.
Using Hick’s Law
According to Hick’s law, additional choices augment the time needed for taking a decision. This law very well applies to web designing and more choices you provide to users, it will become more difficult for them to choose one.
However, in case you are selling large number of products then you will have to effectively make use of search and filter functionality so that users can quickly get what they are looking for.